The new age client isn't effectively impressed. Just having an online presence isn't sufficient to increase all the advantages that it can acquire. The customers today expect you to keep abreast of the latest trends and if you failed to do so, they are simply going to dismiss you as a brand that is outdated and not relevant today.
Progressive web apps (or PWA) are not the phenomenon of this year. PWAs are websites that function like native mobile apps. By leveraging emerging tech and adapting HTML 5, businesses can achieve the best of both worlds: a website’s wide reach and a mobile app’s accessibility. After the introduction of progressive web applications, e-commerce leader Flipkart experienced a 70% rise in conversions(link is external). There are many companies who adopted PWAs like; Uber, Twitter, Pinterest these are the name of few. PWAs outshine native apps in different ways and are changing the way we use the web. Not only are they fast and load instantly, they allow users to work offline while still performing all the functions of a native app.
That is believed by many that next year bots will become more self-learning and will easily match particular user’s needs and behavior. That means that 24/7-operating bots will be able to replace support managers and save costs for many companies. Bot’s rise will also influence trends in web design, especially UX one. The significant advanced of AI and machine learning technology resulted in demand for virtual assistant designs, which is not only about visual experience, or product serving algorithms, but also about useful sound design. Chatbots engage new leads and can help establish a business reputation by putting customers first.
Accelerated Mobile Pages (or AMP) is one more web development trend. The idea of it is to speed up page performance and decrease the risk of leaving it by a user. AMPs are optimized pages that could operate fast and have a simplified and yet convenient design with only basic features compared to full-scope web products. Those pages are also mobile-friendly and their content is always readable. New trends in web design such as AMP development show that the Internet is becoming more user-oriented.
AR and VR have come a long way from the science fiction concepts of the past. With the popularity of Google Earth and Pokemon Go, 2017 showed remarkable growth and awareness of AR and VR technologies. These technologies are transforming industries in their own ways. From 2017–2018, both AR and VR crossed the limits of mobile apps. It is estimated that their collective market size to be around $215 billion by 2021(link is external).
Most emerging web technologies are aimed to make the development process cheaper and provide users with the best experience. Development stages automation is the tool on how to reach the first aim. Machine learning and AI approach allow us to build complex projects with a small team or with fewer development experts, while product test automation helps us to check whether our product is ready for the deployment or not. Why latest web development technology such as test automation is so important in 2020? The answer is digital environment becomes more and more competitive. If you are faster than your competitors and the quality of your product is better — you will win.
Web users are looking for simple yet intuitive things. Motion UI is all about making things bounce around on the screen. Common elements include animated charts, hovers, background graphics, and exquisite headers. Motion UI makes digital products usage more intuitive and clear. The approach involves custom animation integration and CSS transitions powered by stand-alone libraries with numerous classes of animated elements. With their help, developers spend less time on digital product building and save the costs of product owners.
IoT rising potential is another aspect we should consider next year. The basic reason for the Internet of Things to exist and develop is its ability to make human daily life easier or more convenient. With payment automation, smart home and smart city technology, e-health environment development, we could become generally less overloaded with routine tasks and invest our cognitive resources in more complicated ones. Transport, healthcare, housekeeping, and marketing are likely to be major IoT niches in 2020. New trends in web design (UX) will be also influenced by changes in the IoT environment. We should foresee voice interfaces design and emerging approaches to big data architecture.
Cyber threats, website hacking, and information theft are terrible menaces lurking in the darkest shadow of technological advancement and scientific progression. This year is no exception. Cybersecurity Ventures Report states that cybercrime is likely to cost the world $6 trillion per year by 2021. Cybersecurity, is a computer protection system against theft, service disruption, or misdirection. Cybercriminals and intruders will keep looking for vulnerabilities and victims. Keeping that in mind, companies should strengthen their security system while protecting their confidential information, servers, and databases.